Amazon Urged to Weigh Bitcoin as a Strategic Treasury Reserve Asset

With the ongoing trend of corporate firms buying Bitcoin, shareholders are now nudging Amazon to make a similar move

Amazon, a leading online retail platform, has recently received a proposal to adopt Bitcoin (BTC) as part of its treasury reserve strategy. This comes as major industry players adopt digital assets to secure long-term financial stability. As Bitcoin gains mainstream acceptance, Amazon’s move into crypto could change how companies manage their assets.

Why Bitcoin, Why Now?

Pro-Bitcoin advocates, including Micheal Saylor and Robert Kiyosaki, believe Bitcoin is a safe bet for financial reserves. This is due to the assets’ potential store of value and ability to hedge against inflation. The National Council for Public Policy Research, a think tank based in Washington, D.C., also shares this sentiment. 

Ahead of Amazon’s 2025 shareholder meeting, the researcher proposed using Bitcoin as a treasury reserve asset strategy. 

This report suggests that Amazon should consider adding Bitcoin to its financial strategy as part of its balance sheet. Their case centers on inflation concerns and the platform’s long-term financial stability.

They argued that traditional inflation measurements, like the Consumer Price Index (CPI), underestimate how much prices are rising. With inflation rising, the think tank claimed Bitcoin could offer a more reliable hedge, given its proven track record.

Bitcoin’s Performance: Proof in the Numbers

In the proposal, the think tank came prepared with evidence. They highlighted Bitcoin’s impressive performance over the last few years. In particular, its 131% increase over the past year, far outpacing corporate bonds. Over five years, Bitcoin’s value surged by 1,246%, while bonds saw only a modest 4% gain.

Bitcoin has already proven itself as a store of value for institutions. Private businesses like MicroStrategy, which adopted Bitcoin as a reserve asset early on, have seen significant returns. MicroStrategy’s stock has outperformed Amazon’s by a staggering 537% in the past year, largely due to Bitcoin’s price surge.

As Bitcoin continues to gain momentum, more crypto firms, including Metaplanet and Genius Group, are jumping on the bandwagon. High-profile names like Tesla, Block, Rumble, and BlackRock have already embraced the asset. This widespread adoption has helped to solidify Bitcoin’s credibility as an asset class.

The researchers suggested that Amazon, with its substantial cash reserves, should invest at least 5% of its $88 billion in Bitcoin. While Bitcoin’s short-term volatility was acknowledged, the researchers stressed its long-term growth potential, positioning it as a key asset for Amazon’s future.

Amazon’s potential move to adopt Bitcoin is an important topic in the business world. As crypto gains popularity, companies are rethinking their financial strategies. If Amazon ignores this shift, it risks falling behind competitors embracing the future of finance. 

Speculatively, Amazon could lose out on the asset’s long-term growth opportunities. The company’s response to Bitcoin could define its place in the evolving financial landscape.

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