After buying 471,107 BTC units, business intelligence and software firm MicroStrategy has now rebranded to Strategy. Bitcoin remains its focus
On Wednesday, Michael Saylor made a bold announcement regarding his company’s new direction.
According to Saylor, MicroStrategy has officially rebranded to Strategy, with a Bitcoin symbol now integrated into its logo. This move reveals the company’s continued commitment to Bitcoin as its central business focus.
Strategy as the Largest BTC Treasury Company
As co-founder and executive chairman, Saylor shared the news on X (formerly Twitter) following the release of the company’s latest quarterly financial report.
He explained that the “Micro” in MicroStrategy was no longer relevant, as the firm had fully evolved into the most prominent Bitcoin Treasury Company.
Strategy is Bitcoin
— Michael Saylor⚡️ (@saylor) February 6, 2025
Since pivoting to Bitcoin investment in 2020, Strategy has built its business around acquiring Bitcoin, which now holds over $46 billion worth of cryptocurrency. It has acquired 10,100 BTC lately to hit the 471,107 Bitcoin threshold, as reported earlier by BGECrypto.
This strategic shift has been pivotal in the company’s growth, turning it into one of the most prominent Bitcoin holders in just four years.
Bitcoin is the “Strategy”
Along with the rebrand, Strategy launched a new website and revitalized its official presence on X, further solidifying its new identity.
Meanwhile, the rebrand had been hinted at just days before with a cryptic tweet from Saylor, reading “B Strategy Day,” which left the Bitcoin community speculating. His next post clarified the company’s commitment: Strategy is now focused on Bitcoin.
Interestingly, this transformation is especially notable given the company’s history. Founded in 1989, MicroStrategy initially operated as a business intelligence firm. However, after struggling to maintain relevance following the dot-com crash in 2000, the company underwent a significant shift.
In 2020, Saylor pivoted to Bitcoin investment, which revitalized the business. By 2023, Strategy had climbed into the top 100 publicly traded companies in the United States.
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