In line with its Bitcoin acquisition plans, video stream giant Rumble has added 188 BTC to its total holdings, joining major institutional firms with a pro-crypto strategy.
The top video platform, Rumble, recently made a huge Bitcoin (BTC) purchase amidst the coin’s price recovery. According to a post on X, the firm plunged $17.1 million into purchasing 188 Bitcoin. This is part of Rumble’s previous announcement about a Bitcoin treasury strategy.
Rumble Keeps Bitcoin Acquisition Plan Alive
Last year, the Tether-backed and Nasdaq-listed video-sharing platform announced its long-term strategy of strengthening its treasury with $20 million worth of Bitcoin.
By January, it made its first-ever purchase of Bitcoin, highlighting the coin’s resilience against inflation and growing institutional adoption. Rumble’s CEO, Chris Pavlovski, spoke on Bitcoin’s role in the firm and the broader economy.
“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so many overprinted government-issued currencies,” he emphasized.
Noteworthy, the value of the first purchase was not disclosed, but this recent acquisition added 188 BTC to its portfolio. Each unit of BTC in the new acquisition was purchased at an average price of $91,000 per coin. The price of BTC is currently at $83,141.23, following a 1.23% rally within the last 24 hours.
Going forward, Rumble intends to make more Bitcoin purchases, but this highly depends on future market conditions, the coin’s price, and Rumble’s financial needs.
BREAKING: Rumble Announces Purchases of $17.1 Million in Bitcoin in Accordance with Previously Announced Bitcoin Treasury Strategy
“The company has added approximately 188 Bitcoin to its treasury at an average price of approximately $91,000 per coin” pic.twitter.com/6n1oRRaFxj
— Rumble 🏴☠️ (@rumblevideo) March 12, 2025
Bitcoin Experiences Massive Institutional Adoption
Generally, there is a growing trend amongst traditional firms to diversify their portfolio using cryptocurrencies.
Some top players like Strategy, Metaplanet, and Marathon Digital have adopted the flagship cryptocurrency and consistently make purchases. Two days ago, Michael Saylor-led Strategy hinted at plans to raise $21 billion through sales of its 8% Series A Perpetual Preferred Stock, STRK.
The Funds will be used to purchase more BTC and for general corporate purposes. Strategy now holds up to 499,096 BTC, which is worth approximately $41.3 billion. Similarly, Metaplanet announced plans to expand its Bitcoin holding with a fresh debt offering worth 2 billion yen ($13 million) to Evo Fund.
El Salvador has also highlighted its interest in maintaining a Bitcoin accumulation strategy as a nation.
This does not align with the agreement between the Central American country and the International Monetary Fund (IMF). Nayib Bukele, El Salvador President, opined that owning a Bitcoin strategy is more advantageous than heeding the agency’s warning.
Disclaimer: The information provided in this article is for informational purposes only. It does not constitute investment, financial, trading, or any other sort of advice. You should not treat any of BGECrypto’s content as such. BGEcrypto does not recommend that any cryptocurrency should be bought, sold, or held by you. Do your due diligence and consult your financial advisor before making any investment decisions.
