Newly rebranded Bitcoin firm Strategy has bought a new batch of 7,633 BTC after it took a brief pause in its 12-week accumulation run
After pausing its 12-week Bitcoin buying streak, Michael Saylor, Executive Chairman of Strategy, announced Monday that the company has increased its total Bitcoin holdings to 478,740 BTC. This marks the company’s first Bitcoin acquisition since its rebranding last week.
Strategy Acquires 7,633 Bitcoin for $742 Million
In a press release shared on X, Saylor revealed that the Virginia-based firm purchased an additional 7,633 BTC for $742 million. While the average purchase price per Bitcoin was $97,255, the company has achieved a Year-to-Date (YTD) Bitcoin yield of 4.1%.
$MSTR has acquired 7,633 BTC for ~$742.4 million at ~$97,255 per bitcoin and has achieved BTC Yield of 4.1% YTD 2025. As of 2/09/2025, @Strategy holds 478,740 $BTC acquired for ~$31.1 billion at ~$65,033 per bitcoin. https://t.co/rIftxRX2Zr
— Michael Saylor⚡️ (@saylor) February 10, 2025
Currently, Strategy holds 478,740 BTC, valued at over $46 billion. According to Saylor, the company’s total Bitcoin holdings were acquired at an average price of $65,033 per Bitcoin, amounting to approximately $31.1 billion, including fees and expenses.
New Name, Same BTC Strategy
One might assume that Strategy’s recent losses and rebranding would slow down the company’s Bitcoin acquisition strategy.
However, despite its recent rebranding, Strategy remains more focused and increasingly committed to its Bitcoin acquisition plan. Rather than changing direction, the company has only intensified its approach.
For context, its latest acquisitions follow the sale of 516,413 shares of its Class A common stock, raising $179 million, and 7,300,000 shares of its 8.00% Series A Perpetual Strike Preferred Stock, generating $563.4 million.
In addition, as of February 9, the company reported that approximately $4.17 billion worth of shares remained available for sale under its “21/21 plan.”
The plan will see it raise $42 billion through equity offerings and fixed-income securities to fund continued Bitcoin acquisitions.
Long-Term Bitcoin Commitment
On Sunday, while providing an update on Strategy’s Bitcoin holdings, Saylor reaffirmed the company’s long-term commitment to accumulating more BTC. He emphasized that their Bitcoin Treasury push remains a priority, hinting at further acquisitions in the coming months.
Interestingly, Strategy’s approach as an institutional investor is increasingly becoming a trend among corporate investors.
Last December, several other institutional investors, including the Vancouver City Council, approved a motion to accept BTC for tax and fee payments. Interestingly, more firms are now exploring similar moves.
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